Everything you need to know to build and sell a million-dollar staging business!

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YOU DON'T KNOW WHAT YOU DON'T KNOW
Building a Million-Dollar Home Staging Business and Selling It for Top Dollar

Table of Contents

INTRODUCTION

PART 1: BUILD THE STAGING BUSINESS OF YOUR DREAMS
1: IN THE BEGINNING
2: CREATING YOUR BUSINESS PLAN
3: DEVELOPING SYSTEMS AND PROCEDURES
4: GETTING THE RIGHT PEOPLE ON YOUR BUS
5: WORKING ON THE BUSINESS

PART 2: STAGE TO SELL FOR THE HIGHEST POSSIBLE AMOUNT
6: ADVANCED PLANNING
7: DECIDING TO SELL
8: THE PATH TO SELLING YOUR STAGING BUSINESS
9: THE INFORMATIONAL DOCUMENTS
10: CHOOSE YOUR SUCCESSOR
11: GETTING THE DEAL DONE
12: FINALE! ENJOYING THE REWARDS

ACKNOWLEDGMENTS
ABOUT THE AUTHORS
ABOUT YOU DON’T KNOW WHAT YOU DON’T KNOW™

Liz Connolly
Founder, INhance IT!

Award-winning staging professional Liz Connolly has been a prominent figure in the staging industry since early 2007. At that time, Liz founded INhance IT! Home Staging in St. Louis, and through that company, staged over 5,000 properties. In early 2019, Liz sold the St. Louis division and relocated with her family to Sarasota, Florida, where she has recently founded “From Staged to Sold,” a firm assisting individuals interested in selling their home staging businesses.

INhance IT! received dozens of national and international industry awards and accolades. In 2017, 2018, and 2019, INhance IT! was recognized by RESA as one of the top ten staging teams in North America, and Liz was recognized as Top Ten Professional Stager in both 2016 and 2017.

Liz is a RESA-Pro member, a member of the Institute of Residential Marketing, and a Master Certified Staging Professional. Liz holds the following designations:

• International Master Certified Staging Professional
• CSP Luxury Staging Specialist
• CSP Occupied Staging Specialist
• CSP Vacant Staging Specialist
• CSP Residential Renovation Project Manager
• CSP Approved Mentor
• CSP Vacant Staging & Builder Project Instructor
• Staging and Design Professional (Staging Studio)

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Steve Denny, Principal
Innovative Business Advisors

Steven Denny co-founded Innovative Business Advisors in 2018 and serves as a Managing Member of the firm. Steve has been actively engaged in M/A activities in a wide variety of industries for the last 14 years and has developed specific products to assist clients in growing their profitability and enterprise value. His specialty is working with established private companies in the lower middle market with annual revenues from $1 – 50 million.

Prior to founding his own firm in 2005, Steven spent 25 years as a senior executive in the hospitality management business working with two Fortune 25 companies. During this time, Steven distinguished himself as an exceptional business development and leadership professional, perennially appointed as member of the “Chairman’s Club”. This led to his appointment to lead the formation of a common platform used to manage customer relationships globally.

Born and raised in California, Steven paid his own way through college beginning at the University of North Carolina and culminating at High Point University. As a lifelong learner, Steven has completed executive training with Six Sigma (green belt), Xerox PSS, Karrass Negotiation, Miller Heiman and several others throughout his corporate career. Today he is recognized as a business and valuation expert in the Hospitality industry. Steven has also served in public office as a member of the Board of Education and continues to serve his community including several years as Chairman – Finance for the ~4,500 member household Community Association overseeing a multi-million dollar annual budget. He is active in the local Chamber, his church and various other civic organizations.

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"I wish I would have read this 20 years ago when I started my business."
Sandy Waggett
Internet Marketing Agency Owner
January 2020


"This is a great resource for anyone considering buying or selling a business. Written in a practical, easy to understand fashion, this book should be required reading before selling or buying a business."

Amazon Purchaser
July 2019


"Terry captured some invaluable lessons in this book that I unfortunately also had to learn the hard way. If you have a company that you think you might sell “someday”, read this today!"

Q. - on Amazon
June 2019


"Terry provides a great fast-read for any business owner who will EVER think of selling their business (read, ALL business owners!). He provides many great examples of why thinking ahead by 3-5 years and planning for a sale will mean many extra $$$ in your pocket!"

Mike Seigle on Amazon
May 2019


"My dad and I sold a business in 2014 and I wish a book like Terry's had been out there. There is so much stuff that you don't realize you need to know until after the fact... level up your skills so you can optimize your exit!"

Megan T. on Amazon

May 2019


"Mr Lammers ... gives great insight on how to put a business in a position to sell and helps someone who is looking to buy a business understand what to look at. As an SBA lender I hope business owners who are looking to sell in the near future pay attention to what he has to say."

Thank God for Great Authors on Amazon
June 2019


"This is an easy read full of no nonsense practical advice that is good for any business owner regardless of their interest in selling their business. Running your company as if you are going to sell it even if you do not plan to is the best strategy."

Gregory Yank on Amazon
November 2017


"Terry is a great example of a business owner that has been there, done that! I highly recommend this book to any business owner or anyone that hopes to purchase a business in the future."

Larry Deiters on Amazon
May 2019


"Buying or selling a business is different from routinely operating a business. The most confident business operator can struggle with the challenges of buying or selling a business. Terry takes the reader through the steps needed to comfortably move into and through the process of buying or selling a business."

Joe Schumaker on Amazon
June 2019


"The book title says it all. And I wish I’d read this book earlier in my business career. Direct, to the point, practical advice for entrepreneurs."

Tina Sprinkle on Amazon
June 2019


"Every business owner in any industry should read this book. It’s forward thinking and often the items discussed are put off by business owners till it’s to late!"

Chris on Amazon
May 2019


"This book breaks down what can be a very complicated and emotional event into data that can be used to enter into a transaction from a logical viewpoint."

James Johnson on Amazon
May 2019


"A great book for any business owner who is at all concerned about successfully exiting their business. Terry explains all of the steps needed to sell a business, including all of the personal issues, and decisions that need to be made."

Bruce Ward on Amazon
October 2017


"I was involved in several acquisitions and divestitures for a major corporation and had I known some of the tips and advice that this book provides it would have added much to my analysis."

Bill Kral on Amazon
May 2019


"This book took the basics of business evaluation and made it easy to understand. This book was good for understanding the value of your business and enhancing the value of your business."

Charles Knapp on Amazon
June 2019


"This is a great book, and is true to the title - "You don't know what you don't know". I'd share this book with ANYONE interested in business, thinking about M&As, or just wanting to learn more."

Evangeline Sutton on Amazon
May 2019

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